Cannabidiol (CBD) – the miracle cannabinoid that helps you sleep better at night, eliminate anxiety, cure migraines and much more – is really “having a moment” these days.
It’s showing up in everything from table sugar and chicken wings to cold coffee, tinctures and balms. Indeed, the ever-increasing and widespread popularity of CBD has had far reaching effects, with even celebrities having their own signature brands.
As a result, CBD-infused drinks are quickly becoming the go-to way of consuming the health promoting cannabinoid.
Today, not only has CBD become a part of specialty drinks in pubs, bars and restaurants where cannabis is legal, but the mainstream CBD drink and beverage market is set to create a major boom.
What are CBD Drinks exactly?
To sum it up quickly, CBD drinks are precisely what they imply: drinks containing or infused with one of the non-psychoactive chemical compound of the cannabis plant, CBD. So you don’t have to worry about ‘getting high’.
Even though somewhat new to the beverage scene, CBD drinks are becoming the rage, particularly among the younger crowd, as the popularity and prevalence of other cannabis products like edibles, tinctures, balms and oils continue to grow.
As you might imagine, CBD drinks include a broad range of drinkable goodies to enjoy – from sodas, lemon water, coconut water and sparkling water to energy drinks, beers, kombucha, teas, wines and cocktails.
However, CBD-infused drinks are more than just a cool and trendy new thing to do – they have made it easier for cannabis lovers everywhere to benefit from this cannabinoid no matter where they are or what they’re engaged in.
For instance, sipping on some cool CBD sparking water during an intense workout is a smart and innovative way of enjoying the calming effects of CBD while you attempt to stretch out your endurance levels a little bit, isn’t it?
While CBD-infused drinks like water, soda, coffee, tea and wine may take a while to hit the shelves of mainstream convenient stores and superstores, it’s only a matter of time when countless CBD drink and beverage options will be available not just in stores but wineries, bars and restaurants all over the country.
What are CBD Beverages?
Kombucha, a sweet and sour naturally carbonated drink made from tea and dating back to Ancient China has gained a lot of popularity over the centuries, particularly in Europe in the early 20th century. Today, it is a bit of a craze so to speak – in fact, in just 2016, kombucha’s popularity in the US market led to a global market value of $1.06 billion.
Those familiar with kombucha are now flocking towards CBD beverages – from water and non-alcoholic wine to cold brew coffee and more.
As more and more US states legalize cannabis use, more health-conscious consumers are ditching the usual Cokes and Pepsis in favour of CBD-infused beverages because it is now considered a wellness product – not just a cool fad that the ‘cool kids’ want to try.
Since CBD offers a host of health benefits, the most popular and noteworthy being help with anxiety management, the popularity of CBD beverages spreading like wildfire would be a bit of an understatement.
CBD Drinks – Quenching your thirst and anxiety
Interesting to note is the fact that even though the FDA has not fully regulated CBD yet because it is still classed as a Schedule 1 drug – cannabis producing companies are eagerly investing in CBD drinks and other products. So why are companies continuing to risk having the FDA knocking on their doors and demanding answers?
Apart from the variety of health and medical benefits that well-researched reports have concluded on CBD, there’s also evidence to be derived from many of these reports that it can treat symptoms of anxiety.
And in today’s super-digitized, high-speed lifestyles, who suffers from the most anxiety? Well, just about everyone – but particularly young people and millennials.
Millennials and Gen-Z’ers are especially interested in cannabis’s health boosting and mood elevating effects. A senior consultant working at The Hartman Group – which is responsible for advising food and drink companies on buyer trends – explained in a recent report that the undisputed number one condition consumers are trying to beat today is anxiety.
For a very long time, reports have focused on conditions like blood pressure and obesity as a top health condition that food and drink consumers have been trying to combat, but now for the first time, anxiety is the top-most concern.
Companies are finding ways to make their CBD-infused drinks appeal to a wider audience, not just millennials. In fact, some manufacturers include other ingredients in their CBD-infused beverages such as American ginseng, Taurine, L-theanine and others to help people find relief from stress and generally feel calmer and more energetic throughout the day – or even feel relaxed to get a good night’s rest.
Why should we consume CBD drinks when there are other forms available?
When it comes to the food and beverage industry, CBD has been quite persistent in its penetration as of late and consumers today are truly spoilt for choice.
With such a broad variety of methods to choose from to consume CBD – including not only edibles and drinks but also vaping, balms, tinctures, oils and the like – why should you consume CBD in a drink?
CBD drinks do offer certain advantages over other more traditional CBD products such as:
Could there possibly be a better way to take your favourite vitamins with your regular meals or rehydrate after a gruelling workout? Most likely not – options and flavours are aplenty.
The effects are longer
CBD consumed through vaping or sublingually goes straight into the bloodstream which is great for faster absorption and immediate effects – however, the effects diminish just as quickly. But when CBD is consumed in the form of a drink, it must first travel through the digestive system where it will most likely be stored longer because it has to be broken down.
Therefore, the effects will be produced gradually and last a lot longer as a result.
No doctor’s prescription required
To buy CBD from a dispensary – be it for medical or recreational use – you need a prescription. With CBD drinks, on the other hand, just go down to your local convenient store and you’re golden! Although availability may vary depending on which state you’re in.
CBD drinks can be had on a DIY basis
If your local store or minimart doesn’t have the desired CBD drink, don’t worry. You can always make your own CBD coffee, soda, water or tea (or even wine) by mixing it with some CBD oil or isolate powder. There are plenty of CBD recipes online to point you in the right direction.
It’s easier to measure your dose
With an oil dropper or CBD isolate powder, for example, measuring the amount you need to take at any given time can be a real hassle. With CBD drinks, however, the cans are labelled with a pre-measured dose, so you can always safely consume them without having to worry about overdosing.
Why Cannabis Companies are putting CBD in Drinks
When the 2018 US Farm Bill legalized hemp farming as long as the plants contained under 0.3% THC, CBD products began popping up left and right in brick-and-mortar dispensaries. Capsules, tinctures, body oils, pain relieving salves, snack bars – you name it – infused with CBD soared in popularity.
In fact, CBD has become so popular due to its purported health benefits that the CBD food and beverage market is expected to be valued at $2.65 billion by 2025 – CBD-infused beverages and drinks are estimated to dominate 64% of this market at a $1.7 billion value.
As busy lifestyles and stress levels mount, particularly due to the worldwide COVID-19 pandemic, people will be switching to CBD drinks as a quick and convenient way to find relief from many health-related issues including:
- Pain and inflammation
- Migraines and headaches
- Stress and depression
- Muscle soreness
- Sleep deprivation and insomnia
Popular Types of CBD Drinks
Towards the end of 2018, CBD drinks starting become highly popular and today are some of the most commonly consumed products in the cannabis food and drink world. Here are some of the most well-known types of CBD drinks:
CBD Energy Drinks
If you’re the type who’s looking for an energy boost but don’t care much for that sought after tea or coffee taste, then you will enjoy popping a can of CBD-infused energy drink.
These CBD beverages come in many flavours, sizes and doses. CBD energy drinks are among the most popular type of CBD drinks to date although they can be high in sugar.
Bags of coffee grounds infused with CBD can be found in many convenient stores, with a variety of flavours to choose from. Kick off the day with a fresh cup of java + CBD!
These are available in teabags or as loose tea leaves. Mix them with your favourite flavoured tea for a heightened pleasure factor.