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Superbowl

The Superbowl – A Cannabis Marketing Heaven

With the Seattle Seahawks appearing in their second Superbowl in a row this year, Washington based cannabis purveyors are not shy about literally rolling on board to hawk their products.

One company, Solstice Grown, which even went so far as to advertise their idea on local TV, has seen demand for their products bloom overnight. The company advertised a special-edition pack of 12 pre-rolled joints named after the raucously loud fan base of their home city team called The 12th Pack. The product is aimed at medical marijuana patients.

The company sold its initial batch in less than 15 minutes after the commercial aired on TV and ramped up production to meet a goal of 1,000 new packets by the time the Superbowl aired.

The NFL has apparently been good for the marijuana business outside Seattle too. One Denver shop owner told the industry press that he had seen a 20% increase in sales at the start of the NFL season for the last two years. Bronco home games have also traditionally seen a rise in consumption in Colorado. Football fans in Denver seem particularly fond of infused edibles. Many fans report that the products appear to keep them warmer during frigid outdoor games.

The appeal of edibles during such events is also because they can be consumed discreetly in public – both at the game itself or even in a sports bar.

As cannabis becomes more acknowledged if not legal in more states across the United States, acceptance is becoming mainstreamed extremely quickly.

Just the fact that a smokeable cannabis product was allowed to be advertised on TV (especially because it was targeted to a market in Washington that is still largely unregulated) is a major milestone. Advertising of cannabis for any purpose is still a hit and miss affair in most states if not major media. Last year CBS refused the ad money of Weedmaps, one of the largest online dispensary finders in the United States, when it tried to place an advertisement also advocating reform in New York State in Times Square last April 1.

With the appearance of not only products bound for both markets but the advertisement of the same during prime time, it is clear that the social mores against pot are dropping as quickly if not faster than the rules prohibiting use.

As a result, look for more of this kind of cannabis infused infusion into regular programming coming soon.

by Marguerite Arnold

Seedsman

Seedsman

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